Neither the Adirondack Pedal Cab Company nor Pizza Jerks are conventional Lake George businesses. More Portlandia than Canada Street, perhaps.

“We have a younger vibe, that’s for sure,” said Iggy Rovetto, who owns Pizza Jerks with his wife Chery.

“Their Tree Hugger pizza fuels our drivers,” said Steve Tomb, the founder of Adirondack Pedal Cab Company.

Now the two local businesses have teamed up to boost each other’s revenues while, at the same time, promoting their distinctive brands.

Adirondack Pedal Cab Company is now the official delivery system for Pizza Jerks, at least in Lake George Village.

“During the summer, the number of orders we receive from guests at the motels is huge. Delivery by pedal cab is actually quicker, given the traffic,” said Chery Rovetto.

“It’s also a greener delivery; and of course that’s one reason why we started the Adirondack Pedal Cab Company last year: to be eco-friendly. We’re serious about reducing carbon emissions in the Adirondacks. We want people to use their cars as little as possible in Lake George,” said Steve Tomb.

Two pedal cabs, retrofitted with insulated baskets emblazoned with the Pizza Jerks logo, will be dedicated to Pizza Jerks’ deliveries.

While the drivers will be trained to provide the level of customer service expected by the Rovettos, they’re already knowledgeable about the product, said Tomb.

“I think that’s how I first learned about Pizza Jerks; from my drivers,” said Tomb. “During their breaks, it’s always, ‘going to Jerks for a slice.’ They employ a lot of kids, as we do. We’re both fun places to work. We share the same values.”

Both businesses are committed to the community, to supporting local businesses and local causes, says Iggy Rovetto.

And both emphasize the quality of their product and service, said Chery Rovetto.

“Our recipes are family recipes; Iggy’s parents own a pizza shop in Little Falls where I began working when I was sixteen. He’s a Johnson and Wales graduate who owns restaurants with his brothers throughout Vermont. We care about good food and the ingredients that go into it. Salesmen are always pitching lower quality, less expensive produce. It wouldn’t be same. It wouldn’t be as healthy. People don’t realize this: pizza is healthy food,” said Chery Rovetto.

Adirondack Pedal Cab Company operates a fleet of approximately a dozen cabs, each capable of carrying two adults in addition to the driver. Weighing three hundred pounds, the cabs contain twenty-four-volt power systems so they’re not run solely on muscle power.